Bundled logo

For subscription partners

Zero CAC.
0% retention.
Aligned incentives.

Bundled is the distribution channel subscription companies have been asking for. We absorb 100% of customer acquisition cost, deliver enterprise-grade retention, and protect your pricing — through curated bundles distributed to employers, property managers, and consumer households.

$0

CAC through us

0%

6-month retention¹

0×

stronger LTV/CAC¹

¹ Based on internal Bundled cohort data, available on request to partnerships@gobundled.com. LTV/CAC framing assumes equivalent DTC cohort comparison.

Partner with us

30-minute partnership conversation. We'll size the opportunity for your category.

One business day response · NDA available on request

The unit economics

The cleanest LTV math you'll see this year

Three ways to acquire subscription customers in 2026. Two of them are getting harder. One of them isn't.

LTV / CAC index (DTC = 1.0)

0×stronger LTV economics

Bundled's near-zero CAC drives most of the LTV/CAC gap

Bundled

Zero CAC, 2–3× retention

Bundled absorbs 100% of acquisition cost. Customers come through enterprise-funded benefit programs — they're not price-shopping, and they show 94% six-month retention. Result: 8–10× stronger LTV economics than your DTC equivalent.¹

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What partners get

Incremental revenue, no execution risk

0%

6-month retention

Substantially higher than DTC or trial-converted cohorts¹

$0

Customer acquisition cost

Bundled absorbs 100% of marketing and acquisition spend

0×

LTV / CAC ratio uplift

Vs. equivalent DTC cohorts, driven by zero CAC and retention¹

0+

active subscription partners

Category leaders and emerging challengers across six categories

0

curated bundles

Each distributed through dedicated employer, property, and consumer channels

0 days

to pilot launch

No API integration required for the initial code-based pilot

Retention and LTV figures based on Bundled internal cohort data. Methodology and substantiation available on request to partnerships@gobundled.com.

How the channel works

A real distribution partnership. Not lead-gen, not affiliate.

1

Volume purchase

We commit to volume-based purchasing of your subscriptions at mutually agreed plan-level pricing. You invoice us directly, monthly or quarterly. No CAC, no chargebacks, no fraud risk.

2

Bundle inclusion

Your service is embedded in one or more of our curated bundles, matched to its strongest distribution segment. Members select bundles; the underlying services are pre-negotiated.

3

We operate everything

Account provisioning, billing reconciliation, first-line support, lifecycle management, churn intervention. Your team stays focused on product, not partnership ops.

4

You retain the relationship

Full product access for the member, your brand experience, your in-product engagement. Bundled is the channel, not the brand — members know they're getting your service.

Aligned incentives, every step

We make money when bundles retain. So do you. We optimize against churn because every cancelled member directly hurts our economics — not just yours. That alignment is in the contract, not just the pitch.

Bundle distribution

Shelf space where purchase intent already exists

Four curated bundles, each matched to a distribution segment where members are pre-qualified, pre-funded, and not price shopping.

Everyday essentials

Delivery, rideshare, grocery, errand-running platforms

Distributed primarily through enterprise benefit programs and large property managers.

Entertainment & news

Streaming video, audio, premium news, magazine platforms

Strongest performance with mid-market employers and consumer households via direct Bundled membership.

Wellness & productivity

Meditation, fitness, mental health, knowledge tools

Highest growth segment — distributed across employer LSAs, Total Rewards programs, and consumer wellness bundles.

Family & learning

Kids' content, education platforms, language learning

Distributed through family-tier consumer bundles and employer family-benefit programs.

Where bundles go

Fortune 500 employers, national property managers, and direct-to-consumer households

Our distribution surface is built around customers who don't pay for subscriptions out of pocket — which is exactly why retention is so high.

Employers

Property mgmt

Consumer

Made for mid-tier and challenger subscriptions

Category leaders win some. Challengers can win most.

Bundled distribution is asymmetric. The biggest names get included for inventory completeness, but mid-tier and challenger services get the disproportionate upside — visibility inside curated bundles, retention from members who wouldn't have found them, and category positioning that paid acquisition can't buy.

Discovery you can't buy on Meta

Members find your service inside a benefit they already trust — not in a feed full of competitors.

Cohort quality enterprise sales can't match

Employer-funded members convert and retain at rates that direct enterprise sales channels rarely deliver.

Category positioning the leaders can't block

If you're the wellness or productivity choice inside Bundled's bundle, you're the default for everyone who picks that bundle.

Partnership conversation in a modern office

A real partner, not a channel

The hard questions

What your BD team will ask in the first meeting

Direct answers to the eight questions we hear most often. No hedging.

Integration paths

Start small. Or start deep. Your call.

We've designed two paths so you can de-risk the partnership before committing engineering time.

Recommended start

7-day code-based pilot

Zero engineering on your side. We use single-use promo codes or a managed-account model to fulfill subscriptions to Bundled members. You see actual cohort performance before committing to integration.

  • No API integration. No engineering tickets.
  • Launch in ~7 business days from contract signature.
  • 30 to 90 day pilot window with shared metrics.
  • Convert to full integration when the numbers prove out.
For scaled volume

Full API integration

For partners scaling beyond the pilot window. We integrate with your existing subscription / billing APIs. Typical lift: one engineer for two weeks. Better economics and real-time analytics.

  • REST or webhook integration against your existing APIs.
  • Real-time provisioning, cancellation, and reporting.
  • Better commercial economics at scale.
  • Co-developed roadmap for cohort experimentation.

You always start with the code-based pilot unless your team has specific reason to skip it. We've found pilots dramatically de-risk the partnership conversation and produce real cohort data for both sides within the first 30 days.

Data & reporting

You see what's working. We both learn from it.

Cohort-level analytics refreshed weekly, shared through a partner dashboard. No black box.

Activation rate

Time to first meaningful use, by cohort and segment.

Retention curves

Monthly retention by acquisition source and bundle.

Churn diagnostics

Which features predict retention. Which signals predict churn.

Upgrade conversion

How members move from your bundled tier to paid upgrades.

Now onboarding category partners

Let's grow together —
on your terms

30-minute conversation. We'll size the opportunity for your category, walk the pilot path, and answer your hardest questions. NDA available before the first call if you want one.

Partner with us Email partnerships team

Or schedule directly: partnerships@gobundled.com

From our research

Partner insights from the Bundled team

See all partner research →